The environmentally friendly Regenerated Cotton Wipe from Rockline Industries was named the recipient of the prestigious 2010 Visionary Award presented recently at the VISION 2010 Consumer Products Conference in New Orleans.

The Regenerated Cotton Wipe was selected over four other finalists by the attendees at the ninth annual VISION Conference, which was held from January 20-22 at the Sheraton New Orleans Canal Street.

The substrate for the Regenerated Cotton Wipe is made from 100% biodegradable materials — the blend is 25% Lenzing Tencel and 75% cotton. The cotton is produced from the post-industrial waste from the manufacturing of T-shirts, and the recovery process to regenerate the cotton is energy and water friendly.

Now in its ninth year, the Visionary Award is presented to a new consumer product that utilizes nonwoven fabrics in its final form. The five finalists made presentations during VISION 2010 and conference attendees voted for the recipient of the 2010 Visionary Award.

“With such an emphasis being placed on sustainable products in all industries, including nonwovens, the VISION Conference attendees obviously were impressed by the ‘green’ story of the Rockline Regenerated Cotton Wipe,” said Rory Holmes, President of INDA. “There were five outstanding products representing all aspects of consumer products – from filtration to personal and household care – and they were all winners by being selected as finalists in the 2010 competition.”

Holmes presented the Visionary Award to Lorraine Crosbie, EU Regional Sales Director of Rockline, who traveled from England to make the Rockline presentation at VISION.

The other four finalists were:Purex Complete 3-in-1 Laundry Sheets, Henkel Corp;The Ultimate Cloth, Advanced Cleaning Technologies;Infinity feminine hygiene pad, Procter & Gamble; and Fitseal disposable respirator mask, Superior Felt and Filtration